Be a marketing machine.
1) Imagine the possibilities from adding 1 or 2 more deals a month. Fresh, Relevant and Consistent marketing will add profit to your business. Make the extra call or run that ad you have been thinking about. In all that you do, make it clear why you are the best choice. Be exceptional or be lost in the masses.
2). Be Fresh: Do not over play old, tired and recycled campaigns.
3). Be Relevant: Explain to your customer the facts and benefits of your services and why he or she should choose you.
4.) Be Consistent: Do not be a 2-time advertiser. 1st announcing Grand Opening. 2nd announcing Going Out of Business.